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Business Administration BS - Marketing Concentration - Program Requirements

(HEGIS: 05.06 BUSINESS MGT & ADMINISTR, CIP: 52.0201 Business Administration and Management, General)

Completing the Business Administration BS - Marketing Concentration Program

Academic Requirements

To remain in the business administration major and to be permitted to take restricted upper-level (300/400 level) School of Management courses, students must satisfy the following requirements:

  • Successful completion of the seven management prerequisite courses with a minimum cumulative GPA of 2.5 in the seven courses. If a course is repeated, the School of Management will only look at the grade earned the second time, even if the grade is lower than the grade earned the first time. Students may not enroll in any major-related course (including prerequisites) for a third attempt.
  • Minimum transfer, overall, and UB GPA of 2.5.
  • Junior standing (completion of 60 credits.)

Academic Advice

To graduate with a degree in Business Administration, students must have a minimum GPA of 2.0 in upper division (300/400 level) School of Management classes, as well as meet the University Degree Requirements. Students entering in the spring semester should be aware of possible course sequence obstacles that may necessitate summer school or waiting additional semesters to take specific courses.

Students need to pay particular attention to proper planning and completion of the UB Curriculum, the University’s new General Education Program. Additionally, students must successfully complete a minimum of 120 credit hours.

Transfer Credit Policy

The following foundation courses are prerequisites to upper level courses in the major and must be completed with a minimum GPA of 2.5: introductory psych, introduction to statistics for analytics, introduction to financial accounting, introduction to management accounting, macroeconomics, microeconomics, and mathematical analysis for management (business calculus/calculus I). The requirements for a transfer student to petition for course equivalencies for MGA 201 and MGA 202 is the completion of two semesters of accounting, including financial and managerial accounting.

SUNY Seamless Transfer is a SUNY-wide program intended to make transferring to UB and other SUNY Schools simple and efficient for SUNY students. SUNY has defined courses that SUNY students can take before transferring which will apply to the major at UB and ensure timely graduation. Information about the Transfer Path for this major can be found on the SUNY website.

Residency Requirement

Business Administration majors must complete a minimum of 24 credits of upper-division (300 and 400 level) School of Management courses at UB. Students may request individual course reviews of transfer work from other four-year AACSB institutions by submitting course syllabi to the Undergraduate Academic Programs office in 204 Alfiero Center. Please remember to consult with your academic advisor about any plans to take courses outside of UB.

Prerequisite Courses

ECO 181 Introduction to Macroeconomics
ECO 182 Introduction to Microeconomics
MGA 201 Introduction to Financial Accounting
MGA 202 Introduction to Management Accounting
MGQ 201 Introduction to Statistics for Analytics
MTH 131 Mathematical Analysis for Management
PSY 101 Introductory Psychology

Required Courses

For Major:

MGB 301 Organizational Behavior and Administration
MGE 302 Applied Economics
MGF 301 Corporation Finance
MGG 298 Career Connections I
MGG 303 Communication Literacy for Business (Required UB Foundations)
MGG 398 Career Connections II
MGM 301 Principles of Marketing
MGO 302 Production and Operations Management
MGO 403 Fundamentals of Strategic Management
MGQ 301 Statistical Decisions in Management
MGS 351 Introduction to Management Information Systems
MGT 401 Public Policy, Law and Management
Three to six management concentration courses or general management electives

For Concentration:

MGM 403 Marketing Research
Two of the following: MGM 402 Selling and Sales Force Management, MGM 404 Consumer Behavior, MGM 405 Seminar in Marketing, MGM 406 Product and Brand Management, MGM 409 Advertising and Promotion, MGM 410 Digital Marketing, MGM 420 Special Topics in Marketing MGM, 483 International Marketing

Total Credit Hours Required

Total credit hours required for the Business Administration BS - Marketing concentration degree
Credits Required for Major67
Additional Credits Required for UB Curriculum  36
Additional Credits Required for Electives 17
Total Credits Required for Degree 120

Students should consult with an academic advisor to determine how any transfer or exam credit might be utilized in meeting general education, prerequisite, or major requirements.

Total Credit Hours Required represents the minimum credits needed to complete this program, and may vary based on a number of circumstances. This chart should not be used for financial aid purposes.

Published: Jul 16, 2019 13:54:20