Our digitally networked society demands increasing levels of visual literacy. Communication in the 21st century is an ecology of information, knowledge production, and visual rhetoric that shapes the way people understand our world. Our Graphic Design concentration is a professional art practice that engages innovative thinking and problem solving for visualizing our culture. Students learn the art of creating effective and dynamic visual messages across a variety of media from the printed page to digital devices and the built environment.
Focused on the intersection of form and concept, the Graphic Design concentration at UB provides students with a solid foundation in design theory and history while cultivating their skills in technique. Studio courses prepare students for a variety of options in the professional design field and include the study of typography and visual systems, print and publication design, data visualization and web design. A socially-engaged art and design lab offers opportunities for students to collaborate with community organizations.
The BFA degree focuses on intensive work in Graphic Design, supported by a smaller, more defined program of general studies in the liberal arts. Students in the BFA also take a 2-semester capstone course, resulting in a senior thesis exhibition. Because this option includes the development of a cohesive body of work, the BFA is considered particularly relevant for students who wish to continue on to an MFA program.