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Media Study BA - Production Concentration

(HEGIS: 06.01 COMMUNICATIONS- GENERAL, CIP: 50.0601 Film/Cinema Studies)

Department of Media Study

231 Center for the Arts
North Campus
Buffalo, NY 14260-6020

Alex Reid, Ph.D.

Bradley Hendricks
Assistant to the Chair for Student Programs

Associated Programs

Associated Subjects

Why study Media Study BA - Production Concentration at UB?

Students selecting the Production concentration take basic level courses in multiple production areas, covering both camera-based and computer-based arts. It is our philosophy that students should be exposed to multiple media forms and systems to challenge perceptions and encourage experimentation. Through these multiple exposures students broaden their horizons and understand that no medium functions in isolation.

A student interested in film, for example, may value exposure to digital arts (for special effects or to present their work online); similarly, a student in digital arts will value exposure to video (to incorporate time-based imagery in web or virtual reality projects, for example). Students continue to diversify their skills and interests at the intermediate level, and focus on one area at the advanced level.

Learning Outcomes

  • Identify, recall and reproduce elements of media technology and theory: ability to operate the technology, such as cameras, sound equipment and use computers and software for robotics, gaming and programming.
  • Comprehend, explain and interpret media theory and use of media technology.
  • Apply, produce and demonstrate use of media technology and theory: be able to use the knowledge towards media theory and produce media objects skillfully.
  • Deconstruct, analyze and compare media objects and theory: deconstruct media objects for analysis, and create comparisons using media theory.
  • Incorporate media technology and theory into critiques and appraisals. Be able to take the knowledge one step beyond merely applying it.
  • Create, design and compile media objects in various technical frameworks. Revise, compose and generate content: demonstrate the highest levels of creativity.

The Learning Environment

DMS has a long history of combining situated, context specific learning with theoretical discourses. By combining theory and practice, students in DMS are trained to think holistically about media as contextualized systems.

Our undergraduate courses range for 20 to 100 students, depending on the topic. Many of our courses are offered on-line over the summer and winter recesses.

About Our Facilities

Media Study maintains a range of state-of-the-art equipment and facilities integral to the practice of media arts production including: a student accessible equipment pool with hundreds of pieces of equipment for traditional and emerging media creation (video production, computational media, virtual reality); computer labs with the latest industry-standard and open-source software for digital audio and video editing, computational media, multimedia creation, game design, 3D printing and prototyping; a large production studio with green screen and lighting grid; smart classrooms; a 200+ seat auditorium with high definition projection and sound.

About Our Faculty

The Department of Media Study faculty is among the most distinguished in the university and are recognized internationally for their work in their respective fields.

Faculty List Directory

Please visit the Media Study department website for additional information about our faculty.

Career Outlook

In the past employment for media study graduates were mostly found in traditional film, video and broadcasting industries. More recently, graduates from our program land in information-centric areas as well as emerging fields that require a combination of skills and the ability to rapidly synthesize new information.

Media Study’s undergraduate program is also an excellent gateway to graduate studies in the humanities, and social sciences.

Recent graduates have found employment in the following areas:

  • Assistant producer
  • Augmented reality engineer
  • Digital marketer
  • Editorial producer
  • Film director
  • Game developer
  • Production coordinator 
  • Professor
  • Videographer & Video Editor
  • Web developer
  • Web master

Several graduates have won Academy Awards, Emmys, Clios, and major film festivals, and have had their work shown on PBS and national television.

Work settings include:

  • Advertising agencies
  • Animation companies
  • Colleges/universities
  • Film studios
  • Game studios 
  • Libraries
  • Media galleries
  • Museums/archives
  • Non-profit agencies
  • Public relations agencies
  • Recording studios
  • Schools
  • Television/radio stations
  • Web design firms

Academic Advising

The department’s preeminent advising goal is to support students in completing the program in a timely manner. All of our advising forms are available on the Media Study website. While the advisor provides information on each of the programs, general education advising occurs through CAS advising located at 275 Park Hall.

Academic Advising Contact Information

Bradley Hendricks
Department of Media Study
231 Center for the Arts
Email Bradley Hendricks

Associated Programs

Associated Subjects

Published: Feb 01, 2023 08:50:33