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Media Study BA Production Concentration / Arts Management MA

(HEGIS: 06.01 , CIP: 50.0601 Film/Cinema/Media Studies)

Department of Media Study

231 Center for the Arts
North Campus
Buffalo, NY 14260-6020

Thomas H. Feeley

Bradley Hendricks
Assistant to the Chair for Student Programs

Arts Management Program

240A Center for the Arts
Buffalo NY 14260

Why study Media Study BA Production Concentration / Arts Management MA at UB?

T he Media Study BA (Production Concentration)/Arts Management MA deliberately links critical artistic and management inquiry to create a dynamic investigation of media, its production, and media arts environments. The positioning of students between management and production practice/discourse creates a perspective designed to give students the versatility to enter, and then grow in the field, as an artist, a manager, and an artist/manager. The degree increases employment prospects through a divergent set of skills in artistic practice and management, while providing varied perspectives of arts environments.

Students selecting the Production concentration take basic level courses in multiple production areas, covering both camera-based and computer-based arts. It is our philosophy that students should be exposed to multiple media forms and systems to challenge perceptions and encourage experimentation. Through these multiple exposures students broaden their horizons and understand that no medium functions in isolation.

A student interested in film, for example, may value exposure to digital arts (for special effects or to present their work online); similarly, a student in digital arts will value exposure to video (to incorporate time-based imagery in web or virtual reality projects, for example). Students continue to diversify their skills and interests at the intermediate level, and focus on one area at the advanced level.

Students then segue into questions of management and the arts, focusing on the increasingly complex cultural, socioeconomic, legal, and political systems that challenge sustainable arts environments. Students take courses in business and law; cultural theory as a foundation to understand changes in local, national, and international art landscapes; and finish with hands-on, experiential practice with existing arts entities and institutions.

When finished, graduates have developed not only skills in media production, but have accumulated highly sought after skills in writing, technology, presentation, and critical thinking vital to professional success in the 21st century. They emerge ready for a multi-faceted career in media production environments.

Learning Outcomes

  • Identify, recall and reproduce elements of media technology and theory: ability to operate the technology, such as cameras, sound equipment and use computers and software for robotics, gaming and programming.
  • Comprehend, explain and interpret media theory and use of media technology.
  • Apply, produce and demonstrate use of media technology and theory: be able to use the knowledge towards media theory and produce media objects skillfully.
  • Deconstruct, analyze and compare media objects and theory: deconstruct media objects for analysis, and create comparisons using media theory.
  • Incorporate media technology and theory into critiques and appraisals. Be able to take the knowledge one step beyond merely applying it.
  • Create, design and compile media objects in various technical frameworks. Revise, compose and generate content: demonstrate the highest levels of creativity.
  • Identify, recall, and reproduce elements of critical arts management and cultural policy theory and practice.
  • Comprehend, explain, and discuss critical arts management and cultural policy theory and practice
  • Interpret, employ, and apply critical arts management and cultural policy theory and practice.
  • Critically understand and analyze the presuppositions implicit while considering arts management and cultural policy models
  • Identify and solve complex, interdisciplinary problems and tensions that are inherent in the areas of arts management and cultural policy making
  • Develop, contextualize, and implement creative arts management solutions

The Learning Environment

DMS has a long history of combining situated, context specific learning with theoretical discourses. By combining theory and practice, students in DMS are trained to think holistically about media as contextualized systems.

Our undergraduate courses range for 20 to 100 students, depending on the topic. Many of our courses are offered on-line over the summer and winter recesses.

The Arts Management Program offers practical and theory based courses in intimate seminar settings (6-15 seats). Students explore arts management practice in experiential learning opportunities under the close guidance of faculty and professionals in the field.

About Our Facilities

Media Study maintains a range of state-of-the-art equipment and facilities integral to the practice of media arts production including: a student accessible equipment pool with hundreds of pieces of equipment for traditional and emerging media creation (video production, computational media, virtual reality); computer labs with the latest industry-standard and open-source software for digital audio and video editing, computational media, multimedia creation, game design, 3D printing and prototyping; a large production studio with green screen and lighting grid; smart classrooms; a 200+ seat auditorium with high definition projection and sound.

About Our Faculty

The Department of Media Study faculty is among the most distinguished in the university and are recognized internationally for their work in their respective fields. The Arts Management Program faculty includes accomplished scholars and practicing arts managers from a wide range of disciplines and nationalities. This diverse faculty cohort has been carefully assembled to give students a varied perspective on the field of arts management.

Faculty List Directory

Please visit the Media Study department  and Arts Management Program website for additional information about our faculty.

Career Outlook

In the past employment for media study graduates were mostly found in traditional film, video and broadcasting industries. More recently, graduates from our program land in information-centric areas as well as emerging fields that require a combination of skills and the ability to rapidly synthesize new information.

Recent graduates have found employment in the following areas:

  •  Assistant producer
  •  Augmented reality engineer
  •  Digital marketer
  • Editorial producer
  • Film director
  • Game developer
  • Production coordinator
  • Professor
  • Videographer & Video Editor
  • Web developer
  • Web master

Several graduates have won Academy Awards, Emmys, Clios, and major film festivals, and have had their work shown on PBS and national television.

Work settings include:

  • Advertising agencies
  • Animation companies
  • Colleges/universities
  • Film studios
  • Game Studies
  • Libraries
  • Media galleries
  • Museums/archives
  • Non-profit agencies
  • Public relations agencies
  • Record company
  • Schools
  • Television/radio station
  • Web design firm

Academic Advising

The department’s preeminent advising goal is to support students in completing the program in a timely manner. All of our advising forms are available on the Media Study website. While the advisor provides information on each of the programs, general education advising occurs through CAS advising located at 275 Park Hall.

Prospective majors should work closely with the department Academic Manager and Assistant Director in Arts Management to ensure they maintain a viable sequence in this dual degree track.

Academic Advising Contact Information

Department of Media Study
231 Center for the Arts
Email Bradley Hendricks

For advising on the Arts Management MA contact:
Kevin Leary
Assistant Director
Email Kevin Leary

Scholarships and Financial Support

Students entering the Arts Management MA are eligible for the Arts Management Awards, which are intended for incoming students who demonstrate exceptional merit or financial need; prioritizing under-represented minority students, as defined by SUNY: African American, Indigenous, and Latinx. Students are automatically considered for these opportunities when they apply to pursue their MA studies.

Published: Nov 28, 2022 13:03:59