Strategic Media Messaging Minor

Upon successful completion of all requirements, the student will:

• Comprehend interdisciplinary theories, methods, and empirical research findings associated with effective strategic communication.
• Know how to acquire and evaluate data needed for effective strategic communication and practice the skills needed to assess the validity and reliability of such data.
• Understand different modes and techniques for strategic communication. This includes modes ranging from traditional print media to current social media, persuasive writing, correspondence and presentation, and using techniques from written narratives to image to performance.
• Apply theoretically, empirically, and ethically informed concepts to strategic communication in an experiential setting.

The Strategic Media Messaging minor is administered by the Social Sciences Interdisciplinary program (SSC), which is housed in 203 Clemens Hall on UB’s North campus. The program holds classes in centrally scheduled space throughout the campus, which includes traditional classrooms and lecture halls that can accommodate the program’s teaching philosophies.

Courses in the minor reflect several disciplinary perspectives, enabling students to engage with a wide range of faculty subject matter experts from various departments and programs in the College of Arts and Sciences, including Art, Communication, Media Study, English, and Social Science Interdisciplinary. Instruction or grading responsibilities for some of these courses may be assigned to teaching assistants.

The minor in Strategic Media Messaging provides critical knowledge and skills in strategic communication that are valued by employers in numerous industries and occupations. The minor is an excellent complement to most undergraduate majors, allowing students to enhance their marketability in a rapidly evolving media landscape. The minor also provides an intellectual foundation for advanced training in a range of professional and graduate programs of study, supplementing the content and competencies that students have acquired in their major disciplines.