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Strategic Media Messaging Minor

(HEGIS: , CIP: )

Why study Strategic Media Messaging Minor at UB?

*Not a baccalaureate program

The proliferation of media platforms and data sources of varying quality has blurred the communication landscape, making effective, fact-based, persuasive communication to targeted audiences across a range of media more essential than ever.

Learning Outcomes

Upon successful completion of all requirements, the student will:

  • Comprehend interdisciplinary theories, methods, and empirical research findings associated with effective strategic communication.
  • Know how to acquire and evaluate data needed for effective strategic communication and practice the skills needed to assess the validity and reliability of such data.
  • Understand different modes and techniques for strategic communication. This includes modes ranging from traditional print media to current social media, persuasive writing, correspondence and presentation, and using techniques from written narratives to image to performance.
  • Apply theoretically, empirically, and ethically informed concepts to strategic communication in an experiential setting.

The Learning Environment

The Strategic Media Messaging minor is designed to offer choice and flexibility in building the program most suitable for individual interests and career goals. Students take courses from a number of departments and programs in the College of Arts and Sciences, including Art, Communication, English, Media Study, and Social Sciences Interdisciplinary. Class formats range from small seminars to larger lectures, and feature both traditional classroom learning as well as innovative experiential opportunities.

About Our Facilities

The Strategic Media Messaging minor is administered by the Social Sciences Interdisciplinary program, which is housed in 203 Clemens Hall on UB’s North campus. The program holds classes in centrally scheduled space throughout the campus, which includes traditional classrooms and lecture halls that can accommodate the program’s teaching philosophies.

About Our Faculty

Courses in the minor reflect several disciplinary perspectives, enabling students to engage with a wide range of faculty subject matter experts from various departments and programs in the College of Arts and Sciences, including Art, Communication, Media Study, English, and Social Science Interdisciplinary. Instruction or grading responsibilities for some of these courses may be assigned to teaching assistants.

Faculty List Directory

Career Outlook

The minor in Strategic Media Messaging provides critical knowledge and skills in strategic communication that are valued by employers in numerous industries and occupations. The minor is an excellent complement to most undergraduate majors, allowing students to enhance their marketability in a rapidly evolving media landscape. The minor also provides an intellectual foundation for advanced training in a range of professional and graduate programs of study, supplementing the content and competencies that students have acquired in their major disciplines.

Academic Advising

Admission to the minor and advisement for students are coordinated through the program’s office in 203 Clemens Hall. We provide advisement primarily for minor requirements. Students should seek advisement for their major and university requirements from the major department or from the College of Arts and Sciences Advisement Office in 275 Park Hall on the North campus.

Academic Advising Contact Information

Please call our office at (716) 645-2247 to speak with an advisor in your minor area of interest.

Associated Programs

Associated Subjects

 
Published: Oct 19, 2021 16:01:25