The study of art opens the mind to a wealth of possibilities and allows students to discover their unique skills and personal voice. Our graphic design program is a professional art practice that engages innovative thinking and problem solving for visualizing our culture. Students learn the art of creating effective and dynamic visual messages across a variety of media from the printed page to digital devices and the built environment.
Focused on the intersection of form and concept, the Graphic Design concentration at UB provides students with a solid foundation in design theory and history while cultivating their skills in technique. Studio courses prepare students for a variety of options in the professional design field and include the study of typography and visual systems, print and publication design, data visualization and web design.
The BA degree focuses on graphic design within a broad program of general studies that allows the student to pursue a minor or double major in another program.