Course Prefix:MGMCourse #: 403Keywords:showing 0 to 1
MGM 403LEC Marketing Research
Investigates marketing research as a tool of market management. Analyzes the role of research in planning and controlling market activities and the techniques of marketing research, and illustrates the application to marketing problems.
3 Grading: Graded (GRD) Typically Offered:
Fall, Spring Prerequisites:MGM 301 and junior or senior standing in the School of Management