Skip to main content.



Course Search

Notice: Undefined variable: subjects in /htdocs/live/catalog/courses/course-search-results.php on line 34

Search Results

Course Prefix: MGM   Course #: 403   Keywords:     showing 0 to 1

MGM 403LEC Marketing Research


Investigates marketing research as a tool of market management. Analyzes the role of research in planning and controlling market activities and the techniques of marketing research, and illustrates the application to marketing problems.

Credits: 3
Grading: Graded (GRD)
Typically Offered: Fall, Spring
Prerequisites: MGM 301 and junior or senior standing in the School of Management
Published: Oct 04, 2021 12:32:11