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Course Prefix: MGM   Course #: 404   Keywords:     showing 0 to 1

MGM 404LEC Consumer Behavior

Lecture

Discusses pertinent theoretical and empirical findings about the behavior of consumers and industrial and institutional buyers.

Credits: 3
Grading: Graded (GRD)
Typically Offered: Fall, Spring
Prerequisites: MGM 301 and junior or senior standing in the School of Management
 
Published: Oct 04, 2021 12:32:11