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Course Prefix: MGM   Course #: 410   Keywords:     showing 0 to 1

MGM 410LEC Digital Marketing


The use of digital and social media platforms are currently the most rapidly growing forms of communications between businesses and consumers. This three credit course will explore the various approaches that organizations can take to utilize social media and the web to their strategic advantage. Social strategy development, website development, content development, omni-channel integration, search engine optimization, Google AdWords and Google analytics will all be covered in this three credit course.

Credits: 3
Grading: Graded (GRD)
Typically Offered: Fall, Spring
Prerequisites: MGM 301 and Junior Standing
Published: Oct 04, 2021 12:32:11