2018-19
Undergraduate Degree & Course Catalog

Management Marketing (MGM)

School of Management

Office of Undergraduate Programs
204 Alfiero Center
North Campus
Buffalo, NY 14260-4010
Ph: 716-645-3206
F: 716-645-2341
W: mgt.buffalo.edu
Paul E. Tesluk
Dean
BobbyJo LaDelfa
Associate Dean
David Murray
Chair, Undergraduate Program
Diane Dittmar
Assistant Dean

The Learning Environment

Students take a series of prerequisite courses early in their academic careers that serve as a foundation for the upper-level core curriculum. There are 12 upper-level core requirements cutting across multiple management disciplines providing a comprehensive understanding and application of contemporary management practices. Many courses are project based integrating case studies. Capstone courses offer academic training with real-world exposure through experiential learning.

About half of the 12 courses are delivered via Digital Access or in lecture halls, while the other half average 45 students. Recitations that accompany core courses are taught by teaching assistants in class sizes of approximately 30 or less. Concentration courses typically average 45 students. Opportunities for independent study and study abroad are available both during the regular semester and over summer/winter breaks.

About Our Facilities

The Jacobs Management Center and the adjacent Alfiero Center offer a complete home for management students, faculty and staff. Together, they are among only a few buildings at UB that commingle classrooms and offices, creating an interactive community of professionals, students and scholars. The School has a computer lab open over 100 hours a week with exclusive access for Management students.

There are nine student breakout rooms each outfitted with a large monitor for displaying laptop content. There are numerous tables and work spaces throughout the three floors of the atrium that are available for group work, study, networking, and socializing with peers.

The Undergraduate Learning and Community Center includes three classrooms (of the 12), a community area, tutoring facilities and a group study area — all exclusively to our undergraduate majors, with technology throughout to enhance their experience. The new center offers a bright, colorful space dedicated exclusively to them, to help School of Management majors feel at home at UB.

About Our Faculty

The School of Management includes six departments with a total of 56 tenured/tenure track faculty members, 20 full-time clinical faculty members, 20 part-time adjuncts, and 22 graduate teaching assistants who support our courses. Our faculty includes some of the most experienced and knowledgeable teachers you will find on any business school campus. Their research is published frequently in leading academic journals and textbooks, and their expertise and advice is sought regularly by the business community and mainstream media.

In the classroom, this expertise enables them to illustrate the theoretical side of business concepts and bring them to life with practical industry examples. Our faculty's commitment to teaching, along with their contacts, availability and friendliness, makes them a powerful and highly approachable resource for our students.

Faculty List Directory

Please visit the School of Management faculty and staff directory for additional information about our faculty.

MGM Courses


  • MGM 198SEM UB Seminar
    Seminar

    The one credit UB Seminar is focused on a big idea or challenging issue to engage students with questions of significance in a field of study and, ultimately, to connect their studies with issues of consequence in the wider world. Essential to the UB Curriculum, the Seminar helps transition to UB through an early connection to UB faculty and the undergraduate experience at a comprehensive, research university. This course is equivalent to any 198 offered in any subject. This course is a controlled enrollment (impacted) course. Students who have previously attempted the course and received a grade of F or R may not be able to repeat the course during the fall or spring semester.

    Credits: 1
    Grading: Graded (GRD)
    Typically Offered: Fall, Spring
    Other Requisites: Students who have already successfully completed the UB seminar course may not repeat this course. If you have any questions regarding enrollment for this course, please contact your academic advisor.
  • MGM 199SEM UB Seminar
    Seminar

    The three credit UB Seminar is focused on a big idea or challenging issue to engage students with questions of significance in a field of study and, ultimately, to connect their studies with issues of consequence in the wider world. Essential to the UB Curriculum, the Seminar helps students with common learning outcomes focused on fundamental expectations for critical thinking, ethical reasoning, and oral communication, and learning at a university, all within topic focused subject matter. The Seminars provide students with an early connection to UB faculty and the undergraduate experience at a comprehensive, research university. This course is equivalent to any 199 offered in any subject. This course is a controlled enrollment (impacted) course. Students who have previously attempted the course and received a grade of F or R may not be able to repeat the course during the fall or spring semester.

    Credits: 3
    Grading: Graded (GRD)
    Typically Offered: Fall, Spring
    Other Requisites: Students who have already successfully completed the first year seminar course may not repeat this course. If you have any questions regarding enrollment for this course, please contact your academic advisor.
  • MGM 301LR Principles of Marketing
    Lecture

    Examines the distribution of goods by marketing agencies. Considers the nature and scope of marketing problems, behavior of industrial buyers and consumers, channels of distribution, pricing, selling, marketing costs, efficiency, and governmental regulations.

    Credits: 3
    Grading: Graded (GRD)
    Typically Offered: Fall, Spring, Summer
    Other Requisites: ECO 182 and PSY 101, junior standing in the School of Management. Students may not repeat upper-level School of Management courses in which they have earned passing grades without consulting with an academic advisor.
  • MGM 402LEC Selling and Sales Force Management
    Lecture

    Explores roles of the sales force and sales management team in a firm's marketing strategy. Studies selling techniques, territory management, sales force selection, sales training for improved performance, compensation schemes, and performance evaluation. Case analysis and discussion deal with problems from the perspectives of the sales representative, the sales manager, and top management.

    Credits: 3
    Grading: Graded (GRD)
    Typically Offered: Fall, Spring
    Prerequisites: MGM 301 and junior or senior standing in the School of Management
  • MGM 403LEC Marketing Research
    Lecture

    Investigates marketing research as a tool of market management. Analyzes the role of research in planning and controlling market activities and the techniques of marketing research, and illustrates the application to marketing problems.

    Credits: 3
    Grading: Graded (GRD)
    Typically Offered: Fall, Spring
    Prerequisites: MGM 301 and junior or senior standing in the School of Management
  • MGM 404LEC Consumer Behavior
    Lecture

    Discusses pertinent theoretical and empirical findings about the behavior of consumers and industrial and institutional buyers.

    Credits: 3
    Grading: Graded (GRD)
    Typically Offered: Fall, Spring
    Prerequisites: MGM 301 and junior or senior standing in the School of Management
  • MGM 405SEM Seminar in Marketing
    Seminar

    Provides an opportunity to study individual topics of special interest, as well as to examine market phenomena of a general nature.

    Credits: 3
    Grading: Graded (GRD)
    Typically Offered: Varies
    Prerequisites: MGM 301 and junior or senior standing in the School of Management
  • MGM 406LEC Product and Brand Management
    Lecture

    Discusses new product development, brand and pricing strategies for existing products, and the design of promotional campaigns. Gives particular emphasis to the new product development process and the design of advertising strategy.

    Credits: 3
    Grading: Graded (GRD)
    Typically Offered: Fall, Spring
    Prerequisites: MGM 301 and junior or senior standing in the School of Management
  • MGM 409LEC Advertising and Promotion
    Lecture

    Promotional strategy, one of the four P's of marketing, is critical to the survival and success of organizations because promotion forms the point of contact between the organization and its many stakeholders, especially its customers. While promotion is typically associated with advertising, today's marketers have many more options in fashioning their promotional strategies. Understanding the various promotional choices including advertising, sales promotions, direct marketing, personal selling, and public relations and how these strategies need to work in tandem to achieve the greatest impact are among the objectives of this course.

    Credits: 3
    Grading: Graded (GRD)
    Typically Offered: Fall, Spring
    Prerequisites: MGM 301 and junior or senior standing in the School of Management
  • MGM 420LEC Special Topics in Marketing
    Lecture

    Topics vary by semester.

    Credits: 3
    Grading: Graded (GRD)
    Typically Offered: Varies
    Other Requisites: MGM 301 and junior or senior standing in the School of Management
  • MGM 483LEC International Marketing
    Lecture

    As the world becomes a global village, and more corporations around the world market their products and services in foreign countries, the demand for business students with an understanding of international marketing is dramatically increasing. Thus, it becomes increasingly critical for undergraduate marketing students to: (1) develop an understanding of the concepts, principles, and practices of marketing in the global environment; (2) develop familiarity with the problems involved in marketing across national boundaries; and (3) gain knowledge of tools and approaches to develop and control marketing programs on a global basis.

    Credits: 3
    Grading: Graded (GRD)
    Typically Offered: Varies
    Prerequisites: MGM 301 and junior or senior standing in the School of Management
  • MGM 496TUT Marketing Internship
    Tutorial

    Provides students within the marketing option with an opportunity to apply classroom theories to real-life situations. Students choose their own placement from a listing available from the Internship Program Office. The placement process is similar to that of a job search. Students have the opportunity to send their resumes to sites of their choosing and to interview for placement. Each site assigns a specific project to the student to be completed within 150 hours during the course of the semester. Marketing students work under the supervision of a marketing professional and receive exposure to the day-to-day operations within a professional setting.

    Credits: 3
    Grading: Pass/Not Pass (PNP)
    Typically Offered: Fall, Spring, Summer
  • MGM 499TUT Independent Study
    Tutorial

    Instructional and practical experience in the skills and techniques of research through association with a faculty member actively engaged in research. Credit up to 6 hours, depending on the type and amount of research activity. May be taken for credit more than once.

    Credits: 1 - 8
    Grading: Graded (GRD)
    Typically Offered: Fall, Spring, Summer
Published: August 08, 2018 08:10:47 AM